Building better brands

Specialising in


Designing brand stories and systems that go beyond the beautiful


Crafting digital experiences that delight and engage your audiences


Bespoke illustrations to bring delightful magic to your brand library

Some of the clients we love working with


True solutions at the heart of our 'why'

A successful brand needs to work hard... It needs to tell your story, connect with your audience, convey your purpose and represent your values. It needs to look good, feel authentic and work across multiple platforms.

It also needs to be easily implemented across every inch of your business whether you have a large marketing team or not.

That's the sweet spot and that's where we come in.

We only offer solutions that you will be able to successfully implement. We want our work to inspire and empower your teams to grow your brand internally, whether they're digital designers or executive assistants.  

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See our work

our work

We take huge pride in the fact that 95% of our clients have come to us through referrals. We work hard to build real relationships with everyone we work with – no matter their size.


You have an idea but no funding... Funding but no customers... A name but no logo. We can work with you to establish and achieve all of these. You probably won't need all the bells and whistles just yet but we can help you with a killer investor deck, a light brand and an online presence.


You've tested the product, hired some staff, raised funding and are ready to grow to the next stage. We can help you to elevate your product, evolve your brand, increase engagement on your social, level up your marketing and build out your sales communications.


You've been around the block. We've been really lucky over the years to work with some of the largest media agencies in the world across huge brands. No matter what size the company is, we come on board with the same attitude of true solution based design.

Our clients

What our clients say

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We have been working with Cli from Cli+Co for over three years, and we couldn’t recommend her highly enough.

Cli’s extensive experience in designing and developing websites, combined with her creative mindset, has helped us deliver formidable results for us and our portfolio companies. She also has exceptional ability to understand our company’s needs and tailor her approach accordingly. Cli is incredibly easy to work with, her communication and collaborative skills are outstanding, which makes her invaluable to our team. We look forward to our continued collaboration with Cli and we suggest anyone who is looking for an easy to work with, reliable and excellent website design consultant to work with her!

Shafali Gupta
Principal, Bregal Milestone
View project

Cli was instrumental in bringing our new company vision and mission to life!

She engaged with us remotely throughout the entire process due to lockdown, but this didn’t deter from her being able to align multiple stakeholders on the look, feel and purpose of our new branding. Her approach was always collaborative, but also challenged us to be agile in nature and adjust as our understanding and implementation of our requirements evolved.

From Day 1 Cli immediately understood our brief and always presented us with beautiful and innovative designs. Most importantly her brand guidelines and inventory have been rapidly adopted by our in-house marketing team and both our employees and our Clients are delighted with the outcome.

Navdeep Sethi
COO, Paylink (previous)
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We were introduced to Cli in September 2019 to work on a small marketing campaign for us.

Since then, she has become an integral part of the team, always
championing innovative design solutions and driving us to really push our brand forward across all channels.She has a real ‘can-do’ positivity and agility in her approach to projects meaning we can call on her for any project, big or small with deadlines long or (in most cases) short. Naturally inquisitive, she has really taken the time to understand us, what we do and where we are going so all of her designs are not just beautiful but are grounded in strategic thinking.

Caroline Plumb, OBE
CEO, Fluidly
View project

We had limited budget, tight deadlines and an outdated brand in need of a refresh. But we also had Cli+Co.

With a fixed budget agreed upon, they worked with us to ensure our ambitions weren't compromised upon across marketing, product and business development. Their advice on where best to spend the time and money to make the biggest impact was key to achieving this. The results are that of a project four times the budget and timescales. Their experience working with start-ups and scale-ups shows – they know how to make your money go further. We have worked with them on many projects since, and have always been impressed with their creativity, collaborative spirit and commitment to delivering real value where it matters most.

Lauren Muir
Global Head of Marketing, Trade Ledger
View project

We had the pleasure of partnering with Cli+Co for Gravita's complete rebranding.

Cli's talent in transforming abstract concepts into tangible design elements is truly remarkable. She skillfully shaped our brand values, personality, and strategy, aligning every design choice with our vision. Cli's creative prowess and meticulous attention to detail brought our brand to life beyond our expectations. Her instrumental role in our rebranding journey has given Gravita a distinct and impactful identity that sets us apart in the competitive accountancy industry.

Caroline Plumb OBE
Group CEO, Gravita

Our Five Principles of Design


If a design solution can be integrated into every part of the business, it's a true solution.


Ask questions. Especially when you think you know the answer.


Never design for yourself. Design will only be transformative when it’s done for the end user.


Trends come and go. Long-lasting design solutions are only achieved when fundamental principles are respected.


Always leave things better than you found them. On time and in budget. 

Let's work together

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