One of Europe’s leading growth captial firms, Bregal Milestone invest in late-stage growth technology companies providing both capital and strategic assistance. Bregal Milestone wanted their website to reflect the passion and drive they have for investing in high-growth tech companies. It needed to appeal to both the companies they partner with and to private equity LPs they were reaching out to in their own fund raise alongside market commentators. Following an extensive discovery and research phase which included multiple stakeholder interviews and workshops, an approach that ‘heroed’ the founders and entrepreneurs they worked with was agreed upon. Throughout the site, imagery and quotes from their portfolio companies provide social proof of the importance Bregal Milestone place on investing in people rather than companies. A vibrant and collaborative tone of voice with subtle (but effective) interaction design and clear user journeys created a much more engaging and dynamic experience for new and repeat vistors to the site.