Paylink Solutions is a leading provider of financial data and technology solutions within the banking, insurance, lending, and debt financial sectors. As part of the Totemic Group, they have a wealth of experience and a range of innovative products at their disposal. However, their visual brand and website were outdated and didn't convey the impact they desired in the competitive FinTech space. That's where we came in. We collaborated with Paylink Solutions to deliver a complete brand overhaul, including a fresh new logo and suite of product logos, a modern and stylish font, a bespoke library of illustrations and icons, internal templates, and a fully revamped website developed in-house. The result is a bold and dynamic brand identity that truly reflects Paylink Solutions' expertise and innovation.