Brand development for WPP Media
Branding
WPP Media is a central part of WPP’s global media offering, connecting agencies, people and clients across one of the world’s largest advertising networks. With a new visual identity already in place, the next step was making it work in practice.
We joined the project to help evolve and apply the brand across key templates and tools. Working closely with the Global Head of Design and Production, we translated the visual foundations – logo, colour palette, typography and graphic devices – into a flexible suite of assets.
That included presentation decks for face-to-face meetings and longform portrait documents, social media templates, and animated screen content. The focus was always on consistency, clarity and ease of use, so the brand could be confidently applied by teams across the business.
The result is a toolkit that supports creativity while keeping everything on-brand, no matter the platform or format.
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